by shiloh sukkau
The issue I have with the notion of sustainability in fashion and what I think is a possible reason people don’t want to really talk about it is because it can get gimmicky rather then simply being a bi product of intelligent/thoughtful design.
When something is quote on quote “sustainable” it feels like a marketing ploy to be a little suspicious of rather then an honest approach that also involves something you actually want to wear for other reasons then its environmental/social impact.
I would argue that sustainability in Fashion should be bi-product of a tasteful consumer and that it is essentially as issue of scale, its antithesis being mass production. Which makes me think that of any industry, the Fashion Industry is one of the most capable of incorporating smaller scale “sustainable” production.
Maybe part of real sustainability is not let things being reduced to superficial marketable terms and tackling the homogenizing effect of mass-produced product by trying to really value the individualizing quality Fashion.