The issue I have with the notion of sustainability in fashion and what I think is a possible reason people don’t want to really talk about it is because it can get gimmicky rather then simply being a bi product of intelligent/thoughtful design.
When something is quote on quote “sustainable” it feels like a marketing ploy to be a little suspicious of rather then an honest approach that also involves something you actually want to wear for other reasons then its environmental/social impact.
I would argue that sustainability in Fashion should be bi-product of a tasteful consumer and that it is essentially as issue of scale, its antithesis being mass production. Which makes me think that of any industry, the Fashion Industry is one of the most capable of incorporating smaller scale “sustainable” production.
Maybe part of real sustainability is not let things being reduced to superficial marketable terms and tackling the homogenizing effect of mass-produced product by trying to really value the individualizing quality Fashion.
5 comments:
How refreshing. And I think that what Shiloh is saying about 'sustainable fashion' could be applied to any area of 'sustainable living'. Shouldn't we just be living more thoughtful lives? Let's not call it sustainable living - just living.
yeah I agree, it's an attitude we should have towards life.
btw, shiloh used to write a poignant blog about 'thoughtful' fashion, I wish there were more people like her, interested in fashion but with a critical approach towards it.
I am part of an Australian group that just does this - talks about fashion in a critical way. It is a 'sustainable fashion' group, but focuses on things like the production of clothes that will last a long time (both physically and with regards to fashion), designing, producing and wearing clothing in a way that they require less laundering, and that sort of thing. But I agree - people who are interested in fashion are rarely interested in the bigger picture.
I thought you might be ;)
do you guys have a forum? or a blog?
We do - a facebook group.
http://www.facebook.com/groups/melbournesustainablefashionnetwork/
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